About the Practice

SBK Orthodontics is an Ann Arbor, Michigan orthodontic practice that brings a unique sense of fun and excitement to dentistry. They provide individualized treatment plans to their patients in a fun environment. SBK Orthodontics wanted to reach their community and let potential patients know what they had to offer.

Bringing the Brand to Life

We use our Google Ads services as well as a brand new website to make SBK Orthodontics more accessible to patients and potential patients everywhere. We design our websites to have a clear path for anyone to easily book an appointment or learn more about the practice.

We use clear icons and call-to-action buttons to create an interface that is easy to use. As a result, patients have a clear path to scheduling an appointment, putting more patients in the office every day.

What Excited Us about this Project

SBK Orthodontics has five different locations. Therefore, it was really important for users and potential patients to find which office would be closest to them with ease. Houmanity always prioritizes mobile use of our websites as nowadays most potential patients are looking for orthodontic care on their phones instead of laptops or home computers.

Web Design

Scope of Work


  • Workshops
  • Research


  • Persona Development
  • Information Architecture
  • User Experience


  • Art Direction
  • Web Design
  • Visual Moodboards
  • UI Design
  • Content Creation
  • Print Materials


  • Frontend Development
  • Backend Development
  • CMS Integrations


  • Google Ads
  • SEO
  • Print Ads