About the Practice

Dr. Gerald Kim is currently one of the leading Invisalign and clear aligner providers in the United States. Unlike other orthodontic practices, Kim Orthodontics does not offer metal braces and focuses exclusively on Invisalign and clear aligner braces instead. Dr. Kim wanted a web presence that let potential patients know why they should choose Kim Orthodontics.

Bringing the Brand to Life

We utilized white space in the web design to make the information pop out to users. We also designed the site with a clear path from the homepage to scheduling an appointment to make patient conversion a breeze.

When potential patients first go to the website, they see a call to action button that can directly take them to learn more about the practice and schedule an appointment. This makes the website that is far more direct, easy to use, and more effective from a marketing perspective.

What Excited Us about this Project

It was important to Dr. Kim that we clearly show users the services they offer and why Invisalign and clear aligners are a better option for potential patients.

Web Design

Scope of Work


  • Workshops
  • Research


  • Persona Development
  • Information Architecture
  • User Experience


  • Art Direction
  • Web Design
  • Visual Moodboards
  • UI Design
  • Content Creation
  • Print Materials


  • Frontend Development
  • Backend Development
  • CMS Integrations


  • Google Ads
  • SEO
  • Print Ads