About the Practice

Patients are in great hands with Dr. Hong – he’s got 20 years of experience under his belt and he’ll use that expertise to come up with a treatment plan that’s just right. He’s a super dedicated doctor who always makes sure treatment is tailored to the specific needs of his patients. He wanted a new logo and website that perfectly reflected his innovative practice.

Bringing the Brand to Life

The Houmanity team had a blast creating a logo and brand that could be used everywhere from Dr. Hong’s website to business cards, t-shirts, signs, and even social media posts. Dr. Hong wanted a brand that was bright, friendly, and easy for everyone in his community to recognize. So our team used some fun, modern colors and shapes to make it happen!

What Excited Us about this Project

Our design team had fun incorporating brackets into the logo to keep with the orthodontic theme of the branding. Dr. Hong was an amazing partner throughout the process, giving us helpful feedback and working closely with our team to make sure our designs were exactly what he had in mind for his practice. We worked within the color theme that Dr. Hong provided and created a brand that is welcoming and modern.

The Challenge

Dr Laurie Estes knew what she wanted to communicate but just doesn’t know how to bring her vision to life. She knows first hand that a beautiful smile can impact a person’s confidence. So we had to communicate that Laurie is on the same page as her patients and that she was (most importantly) there for them.

We communicated this through the practices rebrand by using inviting colours and choosing imagery which has a subtle down to earth feel, showcasing that Laurie is just someone wanting to help bring out the best in her patients.

We made sure to add images of Laurie throughout the website too so that patients were familiar with her and her smile the moment they walked through the door.

We wanted patients to feel like they knew her already.

The logo itself communicates a sense of familiarity and love, using shapes that the patients can recognise instantly and remember.
Overall the brand has gone from strength to strength and the practice has never been busier as a result.

Web Design

Scope of Work


  • Workshops
  • Research


  • Persona Development
  • Information Architecture
  • User Experience


  • Art Direction
  • Web Design
  • Visual Moodboards
  • UI Design
  • Content Creation
  • Print Materials


  • Frontend Development
  • Backend Development
  • CMS Integrations


  • Google Ads
  • SEO
  • Print Ads