About the Practice

Being a proud Los Angeles native, Dr. Milani wanted a logo and website that truly reflected her roots. She is dedicated to her community and always gives her patients the best possible care. She has been honored to serve the people of Los Angeles County since 2010 and has been thrilled to be part of the amazing community in Torrance for the last four years. Dr. Milani felt it was time for a logo and website that matched her!

Bringing the Brand to Life

Dr. Milani wanted a brand that really spoke to her community and a logo that was both stylish and eye-catching. The Houmanity design team made her vision a reality by designing a logo that could be used on all sorts of things like the website, business cards, signage, and even some cool merchandise. They totally nailed it!

What Excited Us About this Project

Our team was excited to work on this branding and logo project because we just love working with clients who have awesome ideas that represent their practice. Dr. Milani was a great partner in this process, giving us helpful feedback and working closely with our team to make sure we understood her vision.

The Challenge

Dr Laurie Estes knew what she wanted to communicate but just doesn’t know how to bring her vision to life. She knows first hand that a beautiful smile can impact a person’s confidence. So we had to communicate that Laurie is on the same page as her patients and that she was (most importantly) there for them.

We communicated this through the practices rebrand by using inviting colours and choosing imagery which has a subtle down to earth feel, showcasing that Laurie is just someone wanting to help bring out the best in her patients.

We made sure to add images of Laurie throughout the website too so that patients were familiar with her and her smile the moment they walked through the door.

We wanted patients to feel like they knew her already.

The logo itself communicates a sense of familiarity and love, using shapes that the patients can recognise instantly and remember.
Overall the brand has gone from strength to strength and the practice has never been busier as a result.

Web Design

Scope of Work


  • Workshops
  • Research


  • Persona Development
  • Information Architecture
  • User Experience


  • Art Direction
  • Web Design
  • Visual Moodboards
  • UI Design
  • Content Creation
  • Print Materials


  • Frontend Development
  • Backend Development
  • CMS Integrations


  • Google Ads
  • SEO
  • Print Ads