Love Your Smile

About the practice

Puntillo & Crane Orthodontics had a goal to help patients get the smiles that they’ve always wanted. Dr. Puntillo and Crane wanted a brand and website that represented their dedication to their patients.

To reach out to more people the brand now has four beautiful orthodontic offices in Crown Point, Merrillville, Schererville, or Valparaiso.

And this necessitated Dr. Anthony Puntillo, Dr. Christopher Crane, and Dr. Carolyn Gardiner to strengthen their brand identity and overall position.

One of Puntillo & Crane Orthodontics’ core values is to foster community relationships. They are your kind of next-door-neighbor practice where patients can come and feel at home.

Now they want to reiterate how this can translate to the life of an average individual as they expand their brand.

Creating the digital brand identity

They got in touch with Houmanity after seeing a few testimonials and we carefully devised a feel-at-home branding strategy that will take away hesitations on the path of patients who wants to work with them.

We also designed a new website that is friendly and warm. Our design team developed a beautiful color scheme that makes the website visually inviting for new users. A perfect representation for the Indiana-based orthodontics center.

Our focus when executing this project was to make everyone feel comfortable when they walk into Puntillo & Crane Orthodontics. And to feel this same ease when they visit their website.

The overall brand identity is perfectly suited for Dr. Anthony Puntillo, Dr. Christopher Crane, and Dr. Carolyn Gardiner and their team as they plan to open more offices and grow in the future.

Web Design

Scope of Work


  • Workshops
  • Research


  • Persona Development
  • Information Architecture
  • User Experience


  • Art Direction
  • Web Design
  • Visual Moodboards
  • UI Design
  • Content Creation
  • Print Materials


  • Frontend Development
  • Backend Development
  • CMS Integrations


  • Google Ads
  • SEO
  • Print Ads