Love Your Smile

About the practice

Lampros & Reopelle Orthodontics love the people of Roanoke Colony. And they make no secret that they want to be a household name in their community. They wanted their brand to be synonymous with trust, results and smiles.

Lampros & Reopelle Orthodontics understands the power of a good smile and wanted to revisit their brand positioning and overall brand identity to better connect with those looking for a new smile.

Creating the digital brand identity

Dr. Ann D. Reopelle heard about Houmanity, contacted us, and shared her goals for the practice. We immediately knew that rebranding and redesigning the brand’s website would make a difference.

Dr. Reopelle offered feedback while we customized the brand and website to the practice’s specific needs. Using striking imagery and clean lines to give a professional and visual experience to potential patients visiting the website.

We kept the model that the brand is proudly associated with as a place for exceptional orthodontic services while we revamped the color scheme and online presence to take Lampros and Reopelle to the next level.

Lampros and Reopelle Orthodontics are committed to orthodontic excellence. Houmanity was motivated to re-brand and design a new website to match.

Web Design

Scope of Work


  • Workshops
  • Research


  • Persona Development
  • Information Architecture
  • User Experience


  • Art Direction
  • Web Design
  • Visual Moodboards
  • UI Design
  • Content Creation
  • Print Materials


  • Frontend Development
  • Backend Development
  • CMS Integrations


  • Google Ads
  • SEO
  • Print Ads