Love Your Smile

About the practice

Parkway Pediatric dentistry takes the well-being of infants, kids and teenagers in Roanoke Valley and New River Valley seriously.

As a brand, they wanted the ability to reach parents online with a website that clearly shared their message.

For the past 40 years, Dr. Ryan Reopelle and Dr. Scott Anderson have provided excellent dental care to children but this time they wanted their brand to speak a message of empowerment.

Creating the digital brand identity

They wanted their brand positioning and brand identity to be strengthened.

After going through our work and testimonials, they decided to work with Houmanity because they were convinced our branding strategy was unique and distinctive.

We knew that rebranding and redesigning had to have a perfect blend of the already trusted Parkway Pediatric dentistry and the new vision Dr. Ryan Reopelle and Dr. Scott Anderson had for their practice.
This means the brand’s identity is kept intact but re-engineered to share the message that pediatric dentistry can have a significant and positive role in a child’s life.

While implementing the overall branding strategy, we made sure to include that Parkway Pediatric dentistry does make provision for kids to be kids. This means a playful atmosphere and sitting arrangement for the watchful eyes of parents and guardians.
The overall brand strategy is perfect for the brand’s promise to be part of a child’s life. It connects both patients and their parents to Dr. Ryan Reopelle, Dr. Scott Anderson, and their team of qualified and certified professionals.

Web Design

Scope of Work


  • Workshops
  • Research


  • Persona Development
  • Information Architecture
  • User Experience


  • Art Direction
  • Web Design
  • Visual Moodboards
  • UI Design
  • Content Creation
  • Print Materials


  • Frontend Development
  • Backend Development
  • CMS Integrations


  • Google Ads
  • SEO
  • Print Ads