Love Your Smile

Dr. Laurie Estes and her team work hard to provide beautiful, healthy smiles that last a lifetime. Using state-of-the-art treatment options and the latest technology, patients receive the highest level of care.

About the practice

Dr. Estes and her team are committed to ensuring each patient and their families receive excellent care using state-of-the-art treatment options. Our entire staff is dedicated to the lifelong smiles we create for our patients. Every step of the way, we will work hard to not only meet but exceed your expectations.

Creating the digital brand identity

In honesty, Estes Orthodontists knew they needed a makeover. Their brand identity and assets were dated and did not reflect their companies values and service as well as it could have.

This is something we were approached to help with and we wanted to give Estes a brand and website that they could be proud of.

The Challenge

Dr Laurie Estes knew what she wanted to communicate but just doesn’t know how to bring her vision to life. She knows first hand that a beautiful smile can impact a person’s confidence. So we had to communicate that Laurie is on the same page as her patients and that she was (most importantly) there for them.

We communicated this through the practices rebrand by using inviting colours and choosing imagery which has a subtle down to earth feel, showcasing that Laurie is just someone wanting to help bring out the best in her patients.

We made sure to add images of Laurie throughout the website too so that patients were familiar with her and her smile the moment they walked through the door.

We wanted patients to feel like they knew her already.

The logo itself communicates a sense of familiarity and love, using shapes that the patients can recognise instantly and remember.
Overall the brand has gone from strength to strength and the practice has never been busier as a result.

Web Design

Scope of Work


  • Workshops
  • Research


  • Persona Development
  • Information Architecture
  • User Experience


  • Art Direction
  • Web Design
  • Visual Moodboards
  • UI Design
  • Content Creation
  • Print Materials


  • Frontend Development
  • Backend Development
  • CMS Integrations


  • Google Ads
  • SEO
  • Print Ads