Ready to take on the world

Pavlo Orthodontics is at the heart of the Peabody community, trusted by locals as their go-to practice.

The business has also branched out to a second location which urged Dr John Pavlo to rethink his brand’s positioning and overall brand identity.

About the practice

Dr John Pavlo got in touch with us after seeing our work and knowing we understand how to approach his unique situation. We knew that rebranding and redesigning the brand’s website had to be the perfect balance between familiar and new.
We started by refining the brand’s logo.

Creating the digital brand identity

Keeping the heritage and history of the brand’s previous brandmark, but reinventing it to give it a new lease of life.

The same approach was taken throughout the rest of the brand’s assets, allowing the brand’s transition to the new identity to be seamless and effortless.

Paying respects to what Dr Pavlo had built was one of the most important approaches of this project.

The Challenge

It was our focus throughout the website development process. Taking the old clunky website and bringing it into the modern-day, but whilst also keeping some of the key characteristics and charm which the old website enjoyed helped us to bring out the brand values Pavlo orthodontists embraces.

The overall brand identity is clean and is perfect for the brand’s plans for growth. It helps connect with patients who are ready to continue their orthodontic journey with Dr Pavlo and get incredible results in the process.

Web Design

Scope of Work


  • Workshops
  • Research


  • Persona Development
  • Information Architecture
  • User Experience


  • Art Direction
  • Web Design
  • Visual Moodboards
  • UI Design
  • Content Creation
  • Print Materials


  • Frontend Development
  • Backend Development
  • CMS Integrations


  • Google Ads
  • SEO
  • Print Ads