About the Practice

Located in Tampa, Florida, Torres Orthodontics has been making patients smile for over 20 years. With an emphasis on early intervention and custom treatment plans, Torres Orthodontics is as committed to having patients smile on the inside as having a beautiful smile on the outside.

Founded by Dr. Rodney Torres, he and his team offer a complimentary consultation for new patients. With on time appointments and minimal wait time, Torres Orthodontics cares for you as they would for their own family.

How it Started

Houmanity worked together with Torres Orthodontics in retooling their logo and building a website to last. Wanting to stay true to Florida’s nature, we decided on a modern and bright website that would make Dr. Rodney Torres’s patients feel right at home.

Rebranding Torres’s Digital Identity

Since Torres Orthodontics already had a groundwork for their brand, it was simple to pinpoint areas to strengthen and emphasize. Dr. Torres has an eye for detail and design, he worked closely with our team as we created a custom color scheme and design for his practice.

Our goal was to create a digital identity for Dr. Torres in the healthcare industry so he can connect better with potential patients in Florida. We worked closely with him in order to make sure that his digital presence was completely optimized and reflected his business’s values. Our design team works to simplify the process for our clients and helps bring their vision to life.

The Challenge

Dr. Torres was very proud of his team and wanted to showcase them on his website. Additionally, he wanted to prove that his business goes above and beyond for his patients.

Through the design process we determined what color scheme and aesthetic would best fit Dr. Torres’s vision. Bright, bold colors with white space was created by our design team to keep a modern and refreshed look. Mobile application as well as desktop application of the website was extremely important for Dr. Torres’s clients to have the convenience of accessing his site at anytime or anywhere.

Web Design

Scope of Work


  • Workshops
  • Research


  • Persona Development
  • Information Architecture
  • User Experience


  • Art Direction
  • Web Design
  • Visual Moodboards
  • UI Design
  • Content Creation
  • Print Materials


  • Frontend Development
  • Backend Development
  • CMS Integrations


  • Google Ads
  • SEO
  • Print Ads