Love Your Smile

Hawaiian Smile Orthodontics is a highly recommended practice in Hawaii.

They strongly believe that everyone has the power to change their lives through a smile. Dr. Nayak and Dr. Yim wanted their website and brand to show that they can help individuals reach their smile goals.

The center now has 3 offices at the Big Island in Kailua Kona and Kamuela, as well as on Oahu in Kaneohe which necessitated them to rethink their brand positioning and overall identity.

About the practice

Dr. Errol Yim got in touch with us after seeing our work and testimonials. He spoke to us about his aspirations for Hawaiian Smile Orthodontics, and we knew that rebranding and redesigning the website would take Hawaiian Smile Orthodontics to where they wanted to be.

Creating the digital brand identity

We started the re-branding campaign by working with Dr. Yim and Dr. Nayak to clearly understand their vision for the practice. Our designers worked to create a modern and refreshing brand for Hawaiian Smile Orthodontics. A new color theme and aesthetic was used to make the brand visually appealing and inviting to potential patients.

The same approach was kept in mind while designing the brand’s new website. A user-friendly experience for those in Hawaii looking for a trusted practice that gives healthy, beautiful smile to its patients.

The overall brand identity is authentic, genuine, and highly resonates with any patient looking for the best of orthodontics services in Hawaii.

Web Design

Scope of Work


  • Workshops
  • Research


  • Persona Development
  • Information Architecture
  • User Experience


  • Art Direction
  • Web Design
  • Visual Moodboards
  • UI Design
  • Content Creation
  • Print Materials


  • Frontend Development
  • Backend Development
  • CMS Integrations


  • Google Ads
  • SEO
  • Print Ads