About the Practice

Wilkinson Orthodontics proves that everything is bigger in Texas, just look at their patient’s smiles. Solid teamwork provides a calm and caring environment where advanced orthodontic treatments are tailored to their patient’s needs. They want each and every customer to leave with a stunning new grin that leaves them happy and ready to conquer anything.

Dr. David Wilkinson aims to help guests achieve confidence and gain self-esteem, one smile at a time. Wilkinson Orthodontics values teamwork and the joys of family, and their patient’s happiness keeps them passionate and successful.

Creating the Digital Brand Identity

Wilkinson Orthodontics strives to deal with each patient uniquely, and likewise needed a branding strategy to stand out amongst it’s competitors. Dr. Wilkinson wanted his brand to reflect his commitment to staying up-to-date with all the advances in the orthodontic field. His vision was to create an online presence as modern and welcoming as his practice.

He wanted teammates, and we were the perfect match. We worked alongside Dr. Wilkinson throughout every step of the design process to truly bring his vision to life and deliver a brand that wholly represents his practice and work.

The Challenge

For this project, Houmanity aimed to create a relaxing and versatile design. We chose soft, cool colors reflecting a commitment to comfort, and created a recognizable logo usable across various mediums. As a result, new customers feel confident trusting Wilkinson Orthodontics.

Our mutual respect for teamwork and careful collaboration ultimately brought their dream and vision to life. Now his brand and online presence shine as bright as the smiles he and his team create.

Scope of Work


  • Workshops
  • Research


  • Persona Development
  • Information Architecture
  • User Experience


  • Art Direction
  • Web Design
  • Visual Moodboards
  • UI Design
  • Content Creation
  • Print Materials


  • Frontend Development
  • Backend Development
  • CMS Integrations


  • Google Ads
  • SEO
  • Print Ads