How it started?

The brand-new practice in northwest Washington, DC. Dr. Sawhney is a specialist in orthodontics, a PhD scientist, and a passionate advocate for a healthier and happier American society. His goal is to combine state-of-the-art technology, the best evidence-based techniques, and a thoughtful touch, to provide people here the bites they deserve.

About the practice

We made sure that the brand’s state-of-the-art equipment, advanced analysis, and thoughtful touch were evident throughout.

This is what separates them from most orthodontist clinics.

Creating the digital brand identity

Dr. Sawhney sought us out to develop their new brand identity and complimentary website that instantly conveyed their core message. It had to represent the high standards they live up to with each patient as well as helping new prospects understand how they get the best results.

This needed to be instantly clear from the moment patients landed on their website. Each page had to offer a clear purpose that helped build trust with prospective patients.

The Challenge

It was important new patients knew that Tusk Orthodontics had an excellent reputation, so trust and credibility was not a factor in prospects choosing a competitor. We kept the website simple, focusing on what is most important which is the treatment and results patients receive at Tusk Orthodontics.

The logo itself is powerful and professional, with a hint of charm. It helps connect with patients who are ready to begin their orthodontic journey and get the incredible results Dr. Sawhney and his team can provide.

Web Design

Scope of Work


  • Workshops
  • Research


  • Persona Development
  • Information Architecture
  • User Experience


  • Art Direction
  • Web Design
  • Visual Moodboards
  • UI Design
  • Content Creation
  • Print Materials


  • Frontend Development
  • Backend Development
  • CMS Integrations


  • Google Ads
  • SEO
  • Print Ads