Cutting Edge Care with a Heart

Gire Orthodontics offers the very best in orthodontic care provided by a leading expert in orthodontic treatment. As a former orthodontic patient himself, Dr. Gire brings an empathetic and well-trained hand to his patients. When Dr. Gire approached us to help freshen his brand and website, we relished the challenge to show off his expertise and compassion.

About the work

Gire Ortho are a very unique practice. One that is refined, with character and heart. When Dr Gire approached us to breathe a new lease of life into his brand and website, we couldn’t resist the challenge.

Creating the digital brand identity

Robert had a very specific idea of what he wanted, guiding us in the initial stages with how we wanted the new logo and branding to represent the practices values of creating the most seamless experience for patients imaginable.

This needed to be evident on the website too. Each and every page needed to have purpose, allowing new prospective patients to effortlessly find out what the practice can offer them.

The Challenge

We needed to ensure the brands refined processes were evident from the logo and overall feel the website gave patients. We also needed to make sure the practice’s excellent reputation was clear too, so we made sure this was easy to find and helped it stand out to capture the viewers eye. Refraining from being overly complicated allows the true professionalism of the brand speak for itself.

The final website and logo allows Gire Orthodontics to speak for themselves and really connect with the type of patients they really wanted to attract.

Web Design

Scope of Work


  • Workshops
  • Research


  • Persona Development
  • Information Architecture
  • User Experience


  • Art Direction
  • Web Design
  • Visual Moodboards
  • UI Design
  • Content Creation
  • Print Materials


  • Frontend Development
  • Backend Development
  • CMS Integrations


  • Google Ads
  • SEO
  • Print Ads