About the Practice

Dr. Rachel Feinstein is opening a new practice and launching Feinstein 360 Orthodontics as a brand. She wanted a professional and distinctive look for potential clients to see. Dr. Feinstein also wanted a website that would stand out and be memorable amongst the competition.

Bringing the Brand to Life

Houmanity brought the brand to life by getting to know Dr. Feinstein and understanding her vision for her practice while creating a Brand Book for Feinstein 360 Orthodontics. We were excited to work on this project because we love to help build brands that are authentic and inspiring!

She wanted a unique logo that would be instantly recognizable and look great on any marketing materials she would need. So we created an unforgettable and versatile logo for her that separates Feinstein 360 Orthodontics from the rest of the pack.

What Excited Us about this Project

Most people find their health care on their cell phones. Houmanity prioritized making the website mobile-friendly. We also made sure that the interface was user-friendly. Future patients of Dr. Feinstein will easily be able to learn more about the practice and schedule an appointment with their new website.

Web Design

Scope of Work


  • Workshops
  • Research


  • Persona Development
  • Information Architecture
  • User Experience


  • Art Direction
  • Web Design
  • Visual Moodboards
  • UI Design
  • Content Creation
  • Print Materials


  • Frontend Development
  • Backend Development
  • CMS Integrations


  • Google Ads
  • SEO
  • Print Ads